Matrox Video Products Group: Licenses

AmberFin and Matrox Deliver Integrated ProRes Ingest and Transcode Workflow

New development simplifies mezzanine format deployments

NAB 2011 - Las Vegas - April 11, 2011 — AmberFin and Matrox Video Products Group today announced that support for the Apple ProRes codec has been integrated into the award-winning AmberFin iCR range, allowing iCR users to encode to ProRes during ingest and transcode to ProRes for delivery. This allows users of Final Cut Pro to benefit from the comprehensive range of iCR's ingest, transcoding, review, QC, format conversion, and standards conversion toolset. AmberFin iCR products are powered by the Matrox Xmio2 card, part of the Matrox DSX family of developer products.

"We are really excited that working with Matrox we have been able to bring something unique to the market," AmberFin CTO, Bruce Devlin, commented. "iCR users can now automatically ingest all of the tapes in a Flexicart, provide mark up and quality control for ProRes assets, and transcode them with full 10-bit quality including up, down, and cross conversion."

Devlin continued, "AmberFin already supports the broadest range of high-quality 10-bit mezzanine formats, including JPEG2000 and AVC-Intra, so this development will allow customers to streamline workflows that require ProRes and other high quality formats. It also will free up creative staff and systems from non-creative ingest and delivery tasks which can be performed faster and more cost effectively with iCR."

"For over 30 years Matrox has been supplying the hardware and software tools that keep broadcast equipment manufacturers at the forefront of emerging video markets," said Alberto Cieri, senior director of sales and marketing at Matrox. "We offer the enabling technology our partners require to provide smooth workflow solutions to their customers, and support for ProRes is an important component of the Matrox DSX Software Development Kit."

The new workflow will be demonstrated at NAB 2011 by AmberFin on stand SU4921.

About AmberFin

AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post production houses. AmberFin's Scalable Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content and combines a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands. Transforming the content that owners have, into the content that consumers want, AmberFin iCR delivers the best quality pictures across multiple delivery platforms. At the same time, industry-first Unified Quality Control integrates both automatic and manual systems for baseband and file QC within the same user environment, leading to increased productivity and eliminating expensive re-works. AmberFin has experienced phenomenal sales growth of 75% in the last year thanks to hundreds of iCR systems being deployed worldwide—systems that are trusted where quality matters by some of the world's leading media organizations including Sony Pictures, NBA, Turner Broadcasting, National Geographic, Discovery, and Warner Brothers. For more information visit

About Matrox

Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, DVD/Blu-ray authoring, streaming, scan conversion, capture/playout servers, clip/still stores, and CGs. Matrox's Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada.