Digital Marketing Specialist
Matrox Services

 
Position Overview
handshake logo Permanent Full Time
location icon Dorval, Quebec

Job Title: Digital Marketing Specialist
Category: Marketing
 
 

Description

Position Summary

The Digital Marketing Specialist is a corporate role that has an overall view of all aspects relating to the Matrox website and digital marketing strategies.

Duties & Responsibilities

The Digital Marketing Representative is responsible for the following activities:

  • Scope and execute Matrox website changes, looking to improve user experience and maximize conversions; track page rankings and examine internal web traffic patterns to advise modifications to website as required;
  • Obtain and follow directives from the IT web team and collaborate to optimize SEO and exploit technical opportunities;
  • Assist internal teams in developing and integrating content marketing strategies and creating effective landing pages;
  • Conduct keyword research and analyze competitive landscape;
  • Develop and optimize paid search and display campaigns (PPC);
  • Coordinate email marketing campaigns, whether internal, with partners/channel or 3rd party advertising;
  • Assist in the planning and execution of advertising campaigns & production of digital marketing collateral, promoting consistent branding across all campaigns and channels;
  • Ensure consistent tracking on marketing initiatives where applicable; review performance of campaigns, assess against goals (KPIs and ROI) and take action to improve results and track progress on a regular basis;
  • Plan, monitor and contribute to the ongoing company presence on social media;
  • Stay abreast of digital marketing trends and best practices as well as the latest SEO/SEM techniques; present recommendations and/or oversee implementation of new strategies to drive online traffic to the company website and optimize marketing spend and performance.

Qualifications:

  • 2+ years' experience in marketing or web;
  • Bachelor's degree in communications, business administration or related fields;
  • Must be fluent English and possess a working knowledge of French;
  • Superior organization skills: must be able to direct multiple initiatives simultaneously and be responsive to internal and external constraints and inter-dependencies;
  • Ability to thrive in an ever changing environment & work collaboratively in a team environment;
  • Strong attention to detail and ability to prioritize and meet deadlines;
  • Expert knowledge of Microsoft Office (particularly Microsoft Excel) and desktop graphics applications preferred;
  • Google AdWords and Google Analytics certification an asset;
  • Analytical experience and Web programming knowledge an asset.

Submit Application

Interested in the job? Find out if you are qualified for this position at Matrox by submitting your resume. Please include a cover letter and a copy of your transcripts. You can also send us your resume by mail or fax.

 
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Other information
 

Matrox is an equal opportunity employer dedicated to affirmative action and workforce diversity.