Digital Marketing Representative
Matrox Services

 
Position Overview
handshake logo Permanent Full Time
location icon Dorval, Quebec

Job Title: Digital Marketing Representative
Category: Marketing
 
 

Description

Position Summary

The Digital Marketing Representative is a corporate role that has an overall view of all aspects relating to the Matrox website and digital marketing strategies.

Duties & Responsibilities

The Digital Marketing Representative is responsible for the following activities:

  • Scope, development and execution of the Matrox website changes;
  • Ensure the proper use of templates to increase efficiency and minimize internal resource requirements;
  • Improve the usability, design and conversion of the Matrox web marketing initiatives;
  • Obtain and follow directives from the IT web team;
  • Collaborate with internal teams to create landing pages and optimize user experience;
  • Identify and implement changes to the leads database to increase effectiveness;
  • Ensure consistent tracking on all marketing activities, where applicable;
  • Measure and report performance of marketing initiatives and campaigns, and assess against goals (KPIs and ROI); take action to improve results and track progress on a regular basis;
  • Evaluate emerging marketing technologies and provide thought leadership and perspective for adoption where appropriate;
  • Research the latest SEO/SEM techniques and devise strategies to drive online traffic to the company website;
  • Conduct keyword research and analyze competitive landscape;
  • Track page rankings and examine internal web traffic patterns; advise structural changes to website as required;
  • Assist other teams in developing and integrating content marketing strategies;
  • Work with the IT web team to optimize SEO in the back-end and exploit technical opportunities;
  • Develop and optimize paid search and display campaigns (PPC), taking advantage of evolving resources and adjusting as needed based on results;
  • Plan and monitor the ongoing company presence on social media;
  • Coordinate Email marketing campaigns, whether internal, with partners/channel or 3rd party advertising;
  • Promote consistent branding across all campaigns and channels;
  • Plan, execute, and measure experiments and conversion tests;
  • Stay abreast of digital marketing trends and best practices; present recommendations and/or oversee implementation of new strategies to optimize spend and performance based on insights.

Qualifications:

Required Skills

  • 5+ years' experience in marketing or web;
  • Strong web programming knowledge;
  • Ability to thrive in an ever changing environment;
  • Superior organization skills: must be able to direct multiple initiatives simultaneously and be responsive to internal and external constraints and inter-dependencies;
  • Strong attention to detail for budgets and technical requirements;
  • Ability to prioritize and meet deadlines;
  • Analytical experience an asset

Qualifications

  • Bachelor's degree in communications, business administration or related fields;
  • Excellent communication skills (verbal and written);
  • Must be perfectly fluent in French and English;
  • Expert knowledge of Microsoft Office (particularly Microsoft Excel) and desktop graphics applications preferred;
  • Ability to work collaboratively in a team environment.


Submit Application

Interested in the job? Find out if you are qualified for this position at Matrox by submitting your resume. Please include a cover letter and a copy of your transcripts. You can also send us your resume by mail or fax.

 
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Other information
 

Matrox is an equal opportunity employer dedicated to affirmative action and workforce diversity.