In its New York Fashion Week debut, the Matrox Monarch EDGE encoder enables B Live to offer an interactive, multi-camera viewing experience to Tommy Hilfiger’s global fan base
Imagine you have front row seats to the Tommy Hilfiger show at New York Fashion Week, one of the industry’s biggest, most exclusive events of the year. You are so close to the runway that you can count the polka dots on a model’s dress. Not only that, but you also have alternative runway views and backstage access. Now imagine you can do all of this with only a smart device or computer.
While Tommy Hilfiger showcased a ‘70s-inspired collection for the upcoming season, the designer’s online multi-camera webcast was anything but retro. Thanks to the Matrox Monarch EDGE encoder’s ability to receive multiple HD feeds and composite them into a pristine quad-split stream, and B Live’s innovative user interface that allows for seamless switching between multiple camera views, adoring Tommy Hilfiger fans got to have their own show credentials just like fashion industry VIPs.
During the autumn show, viewers visited the Tommy Hilfiger website to watch live webcasts from the Apollo Theater in Harlem. On the website, live event production company, B Live provided runway, overhead, and head-to-toe views of the models as isolated feeds, as well as a director’s cut that the company produced on-site.