PPC Specialist

Type:

Category:

Division: 
Video

Location:

Job ID: 
VPG-MKT004

Position Summary

We are looking for a PPC Specialist who will contribute to our business’ growth. Reporting to the Team Leader of AVG & BMG Marketing Group, the PPC Specialist will collaborate with copywriters, designers, B.I. expert and product specialists, to create powerful campaigns that convert. The ideal candidate should be an analytical thinker that displays a strong ability to optimize our campaigns in order to improve lead-generation and sales conversion rates.

Responsibilities

  • Create, manage, and optimize digital advertising campaigns in Google Ads and social ads;
  • Identify and implement continuous and innovative improvement opportunity to maximize conversions and return on ad spent;
  • Perform A/B tests and multivariate tests and measure the results of various tests in conversion rate;
  • Analyze and communicate all successes and failures, wins and losses, and communicate them to the Team Leader of AVG & BMG Marketing Group;
  • Monitor bid management of campaigns across all PPC networks to identify trends, opportunities and areas of concern ;
  • Produce reports that communicate the campaign results ;
  • Work effectively with other members of the Digital Marketing team to maintain efficient running of all accounts.

Qualifications

  • Bachelor's degree in marketing, communications, business administration or related field
  • Minimum of 3+ years’ experience managing PPC campaigns;
  • Experience of CRO with knowledge of creating and implementing tests;
  • Experience with CRO testing tools;
  • Experience with remarketing lists / audience building and A/B and multivariate testing;
  • Proven B2B paid search advertising experience with lead generation tactics;
  • Knowledge on how to conduct keyword research ;
  • Strong attention to detail and ability to manage extensive data for various campaigns

Assets

  • Ad agency or Media agency background is a strong plus ;
  • Google certification ;
  • SEO experience ;
  • Experience working in an agile environment .

#LI-EP1

Job application

Files must be less than 80 MB.
Allowed file types: txt doc docx pdf.
Files must be less than 80 MB.
Allowed file types: txt doc docx pdf.
Files must be less than 80 MB.
Allowed file types: txt doc docx pdf.