Digital Marketing Specialist

Type:

Category:

Division: 
Imaging

Location:

Job ID: 
IMG-MKT003

Position Summary

Are you an experienced marketing professional looking for an exciting environment where you can make a difference? Matrox Imaging, a worldwide leader in machine vision software and hardware products, is looking for a dynamic and energetic Marketing Specialist with digital marketing experience to support our growth.

Responsibilities

  • Develop and collaborate on various marketing initiatives, with a focus on digital marketing channels. Including the creation and implementation of effective collateral, advertising and promotional activities, website and social media content;
  • Collaborate with internal teams, to ensure all marketing materials are supportive of and consistent with corporate strategies and brand guidelines;
  • Suggest and implement improvements to existing marketing initiatives and collateral or suggest new methods to market Matrox Imaging products and brand;
  • Asses and monitor ROMI and present strategies for improvement to the management team as required.
  • Monitor market and marketing trends, best practices and competitor activities, industry publications and associations to identify potential opportunities to promote Matrox Imaging products;
  • Manage, prioritize, and execute multiple projects independently, and deliver anticipated results while meeting timeline and budget considerations;

Qualifications:

  • 5+ years experience in B2B marketing, preferably in a high-tech or IT-based organization;
  • Successful completion of a related university degree in Business Administration or Marketing;
  • Experience in digital marketing, including Google and LinkedIn advertising, social media marketing, and analytics;
  • Experience using design software such as Adobe Creative suite is an asset;
  • Experience with Salesforce is an asset;
  • Proactive self-starter able to work independently, set priorities, solve problems, and be resourceful in a fast-paced environment with strong attention to detail;
  • Must be fluent in English and possess a working knowledge of French.

Job application

Files must be less than 80 MB.
Allowed file types: txt doc docx pdf.
Files must be less than 80 MB.
Allowed file types: txt doc docx pdf.
Files must be less than 80 MB.
Allowed file types: txt doc docx pdf.