Video Technics, Inc. Demonstrates Apella HDS v3.5 Media Server with Matrox Axio HD and New NLE Plug-In Technology in Matrox Booth at NAB 2007

Montreal, Canada – April 5, 2007 – Matrox® Video Products Group today announced that Video Technics, Inc., will demonstrate the new Apella™ v3.5 Media Server in the Matrox booth SL2015 alongside the Matrox Axio™ HD NLE platform.  The system will be running Adobe® Premiere® Pro, with the embedded VT Craft Edit plug-ins.  Built on the Matrox DSX™ developer platform, the Video Technics Apella v3.5 Media Server provides an affordable tapeless digital newsroom solution that utilizes IT technology to provide a real end-to-end workflow scalable from small to large production facilities. The Apella products can be provided as standalone turnkey solutions or can be integrated with almost any broadcast environment due to their open architecture. Inherent asset management, proxy creation, compatibility with MOS and VDCP, and support for multiple native video formats such as MPEG-2 and DV without transcoding are just a few of the features that make the Apella products a compelling solution for television, government, educational, religious and corporate broadcasters.

“We have been working with Matrox for about 12 years developing clip servers, still stores, and collaborative production playout systems,” said Mark Rivers, president and CEO of Video Technics, Inc. “Matrox is easy to work with and is very responsive to our needs (which are driven by our customer’s needs), helping us to provide cost-effective and innovative solutions for the broadcast market.”
 
“The combination of the Matrox Axio editing system, the Apella Media Server, and the innovative Video Technics plug-ins for Adobe Premiere Pro provides a complete end-to-end broadcast production platform,” said Ankit Patel, Matrox Axio product manager. “Users can ingest native HD media, edit in real time, export directly to the server, and play out to air with no loss of quality due to the multiple transcoding and re-compression passes that are inherent in many other broadcast systems.”

About Matrox DSX Developer Products
The Matrox DSX product line combines codec and effects technologies and a full range of professional audio and video hardware components with a comprehensive Windows XP-based Software Development Kit (SDK). The Matrox DSX platforms exploit Matrox's "Power of X" and “Flex” technologies to enable OEMs and developers to leverage scalable CPU and GPU power to create a wide variety of cost-effective products and applications including NLE systems, ingest/playout servers, character generators, clip and still stores, graphics/production servers, automation and master control units, multi-layer compositors, and CATV barker channels.