Sobey EditMax7 based on Next Generation
Matrox DSX Platform
Full-featured nonlinear editing system exploits Matrox's "Power of X" architecture and the explosive performance of dedicated hardware to deliver cost-effective, high performance solution to broadcast facilities.
BIRTV, China, August 25, 2004 - Matrox Video Products Group today announced that Sobey Digital Technology Co., Ltd. has adopted the Matrox DSX platform for it new EditMax7 full-featured nonlinear editing system. Built on state-of-the-art CPU+GPU technology, EditMax7 is fully HD and SD compatible and ideal for networked post-production environments.
"The Matrox DSX platform has the high quality of all the Matrox products," said Ping Yao, CEO of Sobey, "The advanced design and future-proof architecture are the main reasons we chose it as the basis for our new generation of products."
About Matrox DSX
Matrox DSX is a family of HD and SD video and audio components designed to allow OEMs and developers to create a wide variety of cost-effective products and applications including NLE systems, capture/playout servers, CGs, clip and still stores, graphics/production servers, automation and master control units, multi-layer compositors, and CATV barker channels. Matrox DSX combines codec and effects technologies and a full range of professional hardware components with a comprehensive Windows XP-based SDK.
Key features of the Matrox DSX platforms
| • | Modular 10-bit architecture gives developers the flexibility to meet technical and price targets |
| • | Full range of HD and SD audio and video I/Os |
| • | Simultaneous input and output of different video standards in HD and SD |
| • | Multi-format SD codec support in software - DV, DVCAM, DVCPRO, DVCPRO 50, D10 (in an MXF file wrapper), MPEG-2, 8- and 10-bit uncompressed |
| • | Multi-format HD codec support in software - MPEG-2 at online and offline bit rates, 8- and 10-bit uncompressed |
| • | Exploits CPU power to perform software effects on multiple streams in real time |
| • | Infinite layer 10-bit compositing |
| • | Professional realtime effects including color correction, chroma/luma keying, graphics overlay, smooth speed changes |
| • | GPU co-processor for realtime 3D effects |
| • | Key input and output support |
| • | Multiple board support in a single chassis |
| • | SDK based on the mature DigiSuite platform which has been used on-air by broadcasters worldwide for more than 8 years |
| • | Application development support by a team of dedicated, experienced engineers |
| Key features of Sobey EditMax7 |
| • | Flexible open architecture based on CPU+GPU technology |
| • | Supports multi-format mixed editing and flexible I/O |
| • | Networked nonlinear editing with networked background rendering and multi-task management |
| • | Uses the newest PCI Express bus technology to overcome bandwidth limitations |
| • | Support for standard media/program formats such as MXF, AAF, etc. |
| • | Integrated graphics and video editing |
| • | Seamless integration of AV/IT technology |
| • | Customer-oriented application design |
| About Sobey Founded in 1997, Sobey Digital Technology Co., Ltd. develops, manufactures, and sells professional TV multimedia equipment and systems. Targeting mainly the broadcast market, Sobey is one of the largest and fastest growing video system technology companies in China, with more than 5000 TV station and other professional users. Having been acquired by Sony in April 2003, Sobey now has sales offices across China and is quickly developing the overseas market. For more information, visit www.sobey.com. About Matrox Matrox Video Products Group is a technology and market leader in the field of digital video hardware and software for realtime editing, DVD authoring, and web streaming applications. Matrox's Emmy award-winning technology powers a full range of content creation and delivery platforms used by television broadcasters, post-production facilities, project studios, corporate communicators, event videographers, and video enthusiasts worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada with offices in the United States, the United Kingdom, France, Germany, Italy, and China. For more information visit: www.matrox.com/video. Matrox is a registered trademark and Matrox DSX is a trademark of Matrox Electronic Systems Ltd. Other company and product names may be trademarks of their respective owners. Contact our Communications Team |