Good Dog Media Delivers "Wired" iPad App with the Help of Matrox MAX
Magazine history was made with the September issue of Wired. This
issue marked the first time a "motion cover" was shot exclusively for
the iPad. Starring Joel McHale, the app features a cover video and six
short videos about "The Future of Television". Adam Grossman, owner
of Good Dog Media served as the DP and editor on the project.
"We produce behind-the-scenes pieces, interviews, advertorials, and
most recently feature content for magazines- particularly for iPad
applications. Our typical workflow is HD production shot on cards,
captured and edited in Final Cut Pro, and compressed to H.264 for
delivery."
"We had been running into a recurring problem for quite some time - it was taking us far too long to compress and deliver to H.264. We considered switching our compression software and moving away from Apple Compressor but no other option fixed our time issue. That's when we discovered Matrox CompressHD." said Grossman.
"Matrox CompressHD fit easily into our existing system and does
exactly what it promises - accelerates compression time with no loss
of quality. We really reaped the benefits of the CompressHD card on
this recent project for Wired magazine. Of course, less time spent
on technical issues means more time for the creative process. The
CompressHD card helps to give back some of the creative time that too
often gets swallowed up by technical limitations."
