Matrox® Launches Matrox Axio™ Realtime Multi-Stream SD and HD Editing Platforms at IBC 2004
IBC 2004, Amsterdam - September 9, 2004 - Matrox Video Products Group today announced the new Matrox Axio family of realtime HD and SD editing platforms designed to give users the highest finishing quality, coupled with the most comprehensive realtime feature set, at an affordable price point. Matrox Axio will be demonstrated here at IBC 2004 on the Matrox stand 7.228.
Matrox Axio makes Adobe® Premiere® Pro the foremost realtime HD and SD editor for demanding broadcast and post-production environments. It features no-render HD and SD finishing in compressed and uncompressed formats, superior color correction tools, advanced realtime effects, and a full range of analog and digital audio and video inputs and outputs. It incorporates Matrox Flex 3D and Power of X technologies to leverage scalable CPU power with the explosive performance of dedicated 3D graphics hardware to provide the ultimate SD and HD editing experience.
"We are seeing a rapid increase in the demand for HD production," said Richard Townhill, group product manager for Adobe Video Products. "The combined strength of Matrox Axio and Adobe Premiere Pro provides the industry with a powerful HD solution that affords users the flexibility to efficiently master SD and HD projects from the same editing system. Delivering realtime performance at a price point that will make people do a double take, this is one solution that will change the way the industry approaches HD editing."
The Matrox Axio family builds on solid expertise gained over several generations of Matrox DigiSuite and RT Series products. Well over 200,000 users worldwide currently enjoy the amazing value, stable reliability, and superior productivity of Matrox-based realtime nonlinear editing systems.
"Matrox is again paving the way for the future of realtime editing on your desktop, this time in HD," said Bernard Lamborelle, Matrox director of technical marketing. "Building on our proven 'Power of X' technology we're advancing the state-of-the-art toward editing HD, as if it were SD - affordably, in real time, and with complete flexibility."
Key features of Matrox Axio HD
Matrox Axio HD is ideal for facilities doing HD post-production, those doing a mix of HD and SD projects, as well as those just getting into HD. Users get ultra high performance editing in all formats.
| • | Guaranteed full quality, full frame rate, full resolution playback at up to 1080i at 29.97 fps |
| • | At least two layers of uncompressed 10-bit HD video plus two layers of graphics in real time, with effects |
| • | At least 4 layers of uncompressed 10-bit SD video plus 6 layers of graphics in real time, with effects |
| • | Realtime primary and secondary color correction with shot-to-shot color matching |
| • | Realtime 3D DVEs, chroma/luma keying, speed changes, blur/glow/soft focus, and much more |
| • | Uncompressed 8- or 10-bit HD and SD editing |
| • | Compressed HD editing (offline and online finishing-quality MPEG-2 I-frame) |
| • | DV, DVCPRO, DV50, and MPEG-2 I-frame SD editing |
| • | 24-fps editing in HD and SD with pull down and reverse pull down |
| • | DV-1394, SD SDI, and HD SDI input and output |
| • | RGB and YPbPr analog component output |
| • | 4-in/8-out AES/EBU balanced audio, 8-in/8-out SDI embedded audio |
| Key features of Matrox Axio SD Matrox Axio SD is perfect for facilities currently doing SD post-production that want a future-proof solution. Users get ultra high performance SD editing with a full range of analog and digital inputs and outputs to meet their needs today, and the opportunity to upgrade to Matrox Axio HD at any time, simply by adding the HD breakout box.
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Price and availability Matrox Axio HD is priced at $11,495 US in North America. Matrox Axio SD is priced at $7,495 US in North America. An exclusive discount program is available to current Matrox DigiSuite owners, offering a savings of $1,500 on Matrox Axio SD and $2,500 Matrox Axio HD. Details of this program can be found on the Matrox website. The Matrox Axio software and hardware components are integrated into an approved workstation-class PCI-X computer, coupled with a robust storage subsystem, and sold through a network of Matrox authorized resellers. These resellers also provide installation and training services to customers worldwide. First customer shipments of Matrox Axio are scheduled for Q1 2005. About Matrox Matrox Video Products Group is a technology and market leader in the field of digital video hardware and software for realtime editing, DVD authoring, and web streaming applications. Matrox's Emmy award-winning technology powers a full range of content creation and delivery platforms used by television broadcasters, post-production facilities, project studios, corporate communicators, event videographers, and video enthusiasts worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada with offices in the United States, the United Kingdom, France, Germany, Italy, and China. For more information visit www.matrox.com/video. Matrox is a registered trademark and Matrox Axio is a trademark of Matrox Electronic Systems Ltd. Adobe and Adobe Premiere are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners and are hereby acknowledged. Contact our Communications Team |