Video Technics, Inc. Demonstrates Apella HDS v3.5 Media Server with Matrox Axio HD and New NLE Plug-In Technology in Matrox Booth at NAB 2007
Montreal, Canada – April 5, 2007 – Matrox® Video Products Group today announced that Video Technics, Inc., will demonstrate the new Apella™ v3.5 Media Server in the Matrox booth SL2015 alongside the Matrox Axio™ HD NLE platform. The system will be running Adobe® Premiere® Pro, with the embedded VT Craft Edit plug-ins. Built on the Matrox DSX™ developer platform, the Video Technics Apella v3.5 Media Server provides an affordable tapeless digital newsroom solution that utilizes IT technology to provide a real end-to-end workflow scalable from small to large production facilities. The Apella products can be provided as standalone turnkey solutions or can be integrated with almost any broadcast environment due to their open architecture. Inherent asset management, proxy creation, compatibility with MOS and VDCP, and support for multiple native video formats such as MPEG-2 and DV without transcoding are just a few of the features that make the Apella products a compelling solution for television, government, educational, religious and corporate broadcasters.
“We have been working with Matrox for about 12 years developing clip servers, still stores, and collaborative production playout systems,” said Mark Rivers, president and CEO of Video Technics, Inc. “Matrox is easy to work with and is very responsive to our needs (which are driven by our customer’s needs), helping us to provide cost-effective and innovative solutions for the broadcast market.”
About Video Technics, Inc.
Video Technics, Inc., a pioneer in revolutionary systems development, supplies the global broadcast industry with innovative, feature-rich workflow solutions built around the company’s IT-based media servers. Video Technics’ Apella™ and NewsFlow™ products streamline the entire production process, and feature inherent proxy editing, embedded ingest/playout tools, and digital asset management. For more information visit www.videotechnics.com.
Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for realtime editing, DVD authoring, ingest/playout servers, clip/still stores, and CGs. Matrox's Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada. For more information visit www.matrox.com/video.
Matrox is a registered trademark and Matrox Axio and Matrox DSX are trademarks of Matrox Electronic Systems Ltd. All other trademarks are the property of their respective owners and are hereby acknowledged.