Internet Marketing Guru, Ricky Breslin, Saves Time and Money with Matrox CompressHD

Ricky Breslin, founder of Breslin Products, LLC, wears many hats. He operates a network of hair care websites with his wife Marquetta Beslin. He's a regular blogger on internet marketing. And, he's a consultant to small- and medium-sized businesses showing his clients how to get the most from their websites to increase their bottom lines.

"As an internet marketer myself, I've been in the trenches and have first-hand experience with what works and what doesn't," says Breslin. "To be a savvy online marketer, it's not just about SEO and Google Analytics—video has become an integral part of the online consumer experience. With this in mind, I am always searching for ways to bring high-quality videos quickly and economically to the web"

"Waiting for my videos to render so I could distribute them quickly was one of the most annoying parts of my day. Whether for the web, YouTube, or Blu-ray, 90% of my encoding is in H.264 and although I'd been happy with Apple Compressor, I needed more speed. After hours of research, I decided to purchase Matrox CompressHD to save time."

Beslin was so happy with his new acquisition he was prompted to share his success using Matrox CompressHD with other internet video creators and posted a full review on his blog.

His first step was to install the low-profile, half-length Matrox CompressHD PCIe card into his Mac Pro.

"I wanted to test just how fast Matrox CompressHD was using footage from a JVC GY-HM150U camcorder filmed at 1920 x 1080 at 29.97 frame rate. The results were very impressive, CompressHD was really fast—around 4-5 times faster than Apple Compressor! This is a big deal if you have to publish lots of video and the clincher is that the quality of the H.264 video from CompressHD is actually better than with Compressor alone."

Breslin's Speed Comparison

Test results (from a 1-minute video clip)

HD for YouTube:
Matrox CompressHD: 51 seconds
Apple Compressor: 4 minutes 31 seconds

640 x 360 web video at 500 Kbps:
Matrox CompressHD: 1 minute 8 seconds
Apple Compressor: 4 minutes 18 seconds

Breslin's Quality Comparison

"The screenshots below are from a video filmed in my kitchen and exported at 500Kbps. If you look closely at the wood and other fine details in the video, you can see the superior results on the Matrox CompressHD render."

Bonus Cost Savings

As the old adage goes, "time is money", and there's no doubt CompressHD saves him time but Breslin also found additional cost savings using CompressHD.

"Not only does it export higher quality H.264 files 4-5 times faster than Apple Compressor, it also creates smaller files. If you use Amazon Simple Storage Service (Amazon S3), you pay when people watch your video. My testing showed that Matrox CompressHD creates files that are, on average, 12% smaller than Compressor. According to my Amazon S3 bill from last month, I transferred 1,494 GB of data and paid $179.31 to do that. If my files had been encoded using Matrox CompressHD, I would have transferred only 1,315 GB of data. This would have saved me roughly $21 last month because of the smaller file sizes. At my current Amazon S3 usage, my investment in the Matrox CompressHD will pay for itself in just under two years… and that's not even counting my time savings."

More to Come

"Compress HD does its H.264 encoding magic thanks to what Matrox calls ‘MAX technology'. That same Matrox MAX technology is also part of the Matrox MXO2 MAX series of portable I/O devices which can work with other Apple computers that do not have PCIe slots like MacBook Pro, MacBook Air, Mac Mini, and iMac. The Matrox unit attaches to the computer using a Thunderbolt connection. My next acquisition will be a Matrox MXO2 Mini MAX which I plan to use with my wife's iMac for now and with a new MacBook Pro shortly. I am also looking forward to another feature of the MXO2 Mini MAX which is full screen video monitoring on an HDMI display. I'll no longer have to settle for looking at my edits in a small window in my editing interface."

"Bottom line, if you're serious about getting your content out in the world much faster, then working with Matrox MAX technology in either a CompressHD card or an MXO2 device is a no-brainer."

Learn more about Matrox CompressHD