Matrox Powers Georgiew Film
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 Watch the video clip |
“Since we started using the Matrox Axio system, I’ve been able to expand the business. The feature I most appreciate is real-time color correction. In the past, we color corrected with a program that took too long. With Axio, it’s instantaneous. We also save time with the shine and 3D effects on Axio.”
Bulgarian-born Nikolaj Georgiew started his career as a photographer in 1989 specializing in music, fashion, sports, and the arts. In 1998 he switched his focus from still pictures to moving images and began to create music videos, commercials, and image campaigns. Hannover, Germany-based Georgiew Film was born.
Now with more than 300 video and film projects to his credit, Georgiew attributes the success of his company to his talented team of collaborators who enhance his own creativity. “For each project we assemble the best creatives from each field – highly-qualified camera operators, 3D-animators, SFX specialists, innovative editors, make up artists, and stylists. Our goal is always to come up with unusual, remarkable ideas and spectacular images that capture the imagination of the audience – to surprise and fascinate them.”
Post-production at Georgiew Film has always centered around Matrox video editing systems. Always at the leading edge of technology, Georgiew was the first music video producer in Germany to shoot on Mini DV with a Pansonic DX-1 then edit on a Matrox DigiSuite. Viewers thought the projects were shot on film and edited in the traditional manner. Georgiew was also an early adopter of the Matrox Axio system, which has significantly streamlined the workflow.
“Since we started using the Matrox Axio system, I’ve been able to take on more projects and expand my business,” said Georgiew. “The feature I most appreciate is the realtime color correction. In the past we color corrected with Adobe After Effects, which took way too long. Now with Axio it’s instantaneous, right out of Adobe Premiere Pro. We also save time with the realtime shine and 3D effects available on Axio.”
A constant presence on the VIVA and MTV2POP TV channels, Georgiew’s work has been commissioned by some of the top recording artists and largest music labels including Sony BMG, Warner Music, and Universal. One recent project cut on Matrox Axio was the video for Melanie C’s "First Day of My Life". The song was included on a re-release of her “Beautiful Intentions” album in Germany, Switzerland, Austria, where it is the theme song of the soap opera “Julia”. "First Day Of My Life" was a number one hit in Germany and went platinum in Sept 2006, selling over 400,000 units. The video was shot on a Panasonic Varicam, captured and cut on Matrox Axio in HD, then down converted to PAL for output to DigiBeta in realtime.
The new video from U96, “Vorbei”, is also a Georgiew accomplishment. It was produced by Hamburg-based Alex Christensen, the mastermind behind techno-project U96 who got his first taste of fame in 1991 when he spearheaded that group's powerful techno single Das Boot, a remix of the theme-song from the German movie of the same name. “Vorbei” features BEN, a very famous singer in Germany. This project was shot on the Panasonic HVX200 and Panasonic DX1 cameras with MovieTube. It was a challenge to seamlessly combine clips from the oldest Panasonic progressive camera with footage from the newest progressive HD camera. Again, Matrox Axio realtime features were instrumental in getting the project delivered on time and on budget.
Georgiew is eagerly awaiting future developments on the Matrox Axio platform. “The upcoming software release will enable us to fully exploit the capabilities of the Panasonic HVX200 camera with support for P2 and the new 720/25p DVCPRO HD codec. We’re looking forward to moving to a tapeless workflow.”
TV Technology’s article Matrox Axio Powers Georgiew (November 15, 2006)